Setiap kali anda membeli KFC, pasti anda perasan wajah orang tua yang terpapar pada logo, kotak dan visual KFC dan pasti anda tertanya-tanya siapakah beliau? Beliau merupakan wajah Colonel Sanders yang merupakan pengasas KFC.

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Baru-baru ini, KFC tampil dengan satu karakter yang dicipta menggunakan CGI untuk menjadi jurucakap KFC yang baharu. Karakter tersebut ‘Virtual Influencer Colonel’ memainkan peranan sebagai seorang jurucakap KFC dan memiliki kehidupan yang tersendiri dan gemar bergambar serta memiliki teman wanita yang turut dihasilkan oleh komputer.

Karakter tersebut memiliki tanda pagarnya sendiri iaitu #secretrecipesforsuccess dan diletakkan tatu kata-kata tersebut pada bahagian abs. Ini merupakan satu pendekatan baharu yang diambil oleh KFC untuk mempromosikan restoran tersebut. Apa pendapat anda dengan jurucakap KFC yang baharu ini?

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I may be a restaurant mogul and international inspiration, but I’m still just a kid who loves being in the kitchen. #humble It’s important never to lose sight of the things that make you who you are. For me, it’s being in the kitchen and making amazing fried chicken. That’s what got me here, and I never want to lose that young and hungry Colonel who spent all his time perfecting fried chicken. I’m still that kid who straps on an apron and makes fried chicken. And I’ll never lose that part of me. Never lose the things that make you who you are. This is part of my #secretrecipeforsuccess. #candid #candidkitchen #colonelskitchen #humble #friedchicken #advice #success #entrepreneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #majorkey #cookingram #cooking

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#ad Another big meeting with the best people in the business and the best drink in the business, @DrPepper. I always surround myself with the best people so I can figure out and overcome challenges. Like how to engage with millennials. Did you know they like experiences more than ownership? What a world. When we uncover important new facts with our research, there’s no problem my team and I can’t overcome. Especially when we have ice-cold Dr Pepper to keep us going. Always surround yourself with the best people. That’s a huge part of the #secretrecipeforsuccess. #boardmeeting #business #grinding #meeting #friedchicken #friedchickentattoo #drpepper #imapepper #advice #success #entrepeneur #behindthecurtain #keys #respect #inspiration #positive #positivethoughts #artistatwork #virtualcolonel

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