Syarikat-syarikat internet di seluruh China, kini menggaji wanita-wanita cantik untuk menceriakan pengaturcara komputer mereka. Wanita-wanita ini diambil bekerja untuk mewujudkan suasana kerja yang menyeronokkan. Tugas wanita-wanita ini termasuklah membeli sarapan, berbual-bual dan bermain ping pong bersama-sama pengaturcara.
Menurut seorang pengurus sumber manusia sebuah syarikat internet, syarikat beliau menggaji 3 wanita sebagai pasukan sorak. Kebanyakan daripada pengaturcara mereka terdiri daripada lelaki yang tidak pandai bersosial, dan menurut beliau lagi, kehadiran wanita-wanita ini telah meningkatkan kecekapan kerja dan motivasi pengaturcara-pengaturcara lelaki ini.
Quartz juga melaporkan, syarikat internet gergasi China, Alibaba mengeluarkan dan kemudian menarik balik iklan tawaran kerja sebagai ‘Pakar Penggalak Pengaturcara’ atau pun ‘programmer encouragement specialist’. Bukan setakat nama jawatan itu buruk, tetapi iklannya juga mengundang kontroversi.
Iklan itu yang diterbitkan di laman web Alibaba pada 29 April 2015 menyatakan ‘pakar’ ini akan menyertai pasukan dingtalk, iaitu sebuah messaging app yang ditaja oleh Alibaba. Antara kandungannya berbunyi begini:
You might be an open-minded lolita like Sora Aoi, who can face the greatest of challenges. Or you’re like Song Hye-kyo. From a wealthy family and with a Korean demeanor, possessing female beauty that exceeds nature itself; even without makeup countless programmers chase after you.
“Anda mungkin lolita berfikiran terbuka seperti Sora Aoi, yang boleh menghadapi pelbagai cabaran. Ataupun seperti Song Hye Kyo, daripada keluarga kaya dan penuh dengan kesopanan orang Korea, memiliki kecantikan wanita yang lebih cantik daripada alam semulajadi, serta tanpa solekan pun, masih membuatkan ramai pengaturcara terkejar-kejarkan anda.”
Screenshot for prosperity. This is inappropriate on so many levels. http://t.co/QruODf48rr pic.twitter.com/BtJf9eaAlj
— Chiu-Ki Chan 陳釗琪 (@chiuki) April 30, 2015
Iklan ini mendapat maklum balas negatif daripada akhbar China. Mereka menulis berita dengan tajuk sindiran seperti “Dengan wanita cantik, produktiviti lebih tinggi!” (link dalam Bahasa China). Alibaba juga menerima tindak balas negatif di media-media sosial, dan dua kejadian ini menyebabkan Alibaba menarik balik iklan tersebut. Jurucakap Alibaba kepada Quartz, berkata, iklan itu bertujuan sebagai ‘pemasaran lucu’ untuk merekrut bakat-bakat IT.
“Kami mohon maaf sekiranya iklan ini mengguris mana-mana pihak dan kami telah menarik balik iklan ini,” kata jurucakap itu lagi. “Alibaba komited untuk menyediakan peluang saksama dan layanan adil terhadap semua pekerja, berdasarkan merit dan tanpa diskriminasi.”
Akan tetapi menurut Bloomberg, Alibaba telah mengeluarkan iklan baru untuk jawatan ‘Pakar Penggalak Pengaturcara’, tetapi kali ini telah mengeluarkan bahagian yang merujuk kepada Sora Aoi, serta membuka peluang kepada kedua-dua jantina, lelaki dan wanita.
Berikut adalah iklan yang telah dialih bahasa oleh Quartz dari Bahasa Mandarin kepada Bahasa Inggeris:
Alibaba opening: Programmer Encouragement Specialist
You didn’t read that wrong. This isn’t a job for a programmer. It’s for a Programmer! Encouragement! Specialist!
What the job is: Effectively encourage teams of developers, bring them closer together, inspire excellent and lasting work.
Basic requirements: Recognizably good looks. You don’t seek to be a peerless talent, but strive to adequately inspire programmers.
Location: Hangzhou city, the one and only origin of Alibaba.
First off we are very social and talkative. Job requirements:
- Your appearance is adequately stunning to programmers. Even a quick glance at you should excite and inspire them greatly. You might be an open-minded lolita like Sora Aoi, who can face the greatest of challenges. Or you’re like Song Hye-kyo. From a wealthy family and with a Korean demeanor, possessing female beauty that exceeds nature itself; even without makeup countless programmers chase after you. You could also have a foreign demeanor, with bold style, a dignified way of speaking, encouraging the team the way a martial arts master does her students.
- You must understand how to compliment and encourage programmers, and you can recognize the difference between praise and flattery. You can put engineers and programmers at ease, developing a spirited relationship with these co-workers and removing barriers between them. This relationship will develop like the inseparable bond of soldiers on a battlefield, together able to overcome the greatest challenges.
- You must wake up programmers early for morning meetings, communicate to them their daily responsibilities, and verify and encourage completion of their duties.
- You are able to identify the hidden potential in every programmer and engineer. With excellent listening and communication skills, you can turn them into soft-hearted men and women. You are warm to the complicated and difficult work they do, encouraging excellent and lasting work.
- You are open to new things. You can tolerate highly garlicky and spicy foods that may contain strong flavors such as MSG and soy sauce.
- You are capable of going anywhere in the world—whether to the United States, Canada, France, Japan, Hong Kong, Brazil, or the Philippines—to praise and encourage local programmers.
Finally, what is this job all about, and what’s in it for you?
Nothing, not even in our imaginations, is beyond reach when it comes to our footprint in the world of global business. We are working hard to create a social network at Alibaba, to make our mark on the world of business both in China and in the world at large. We won’t witness these changes, but take hold of them.
It’s true that 99% of the people around us think our team is crazy, “Working on groups at Alibaba, fuck.” But we’ll just say that even if it’s 100%, we don’t care. After all, working with a creative team on an awesome product is not something everyone understands. We are the dingtalk team.
Job requirements:
- Team-oriented. Do you prefer one programmer to others, causing those sidelined to feel left out? Points subtracted.
- A flatterer. Do you give off negative vibes to programmers? Points subtracted.
- Is your photo is too beautiful, Photoshopped to the point that programmers can’t recognize you? Points subtracted.
- Is your CV densely packed, with thousands of words, but none mention the feelings of programmers? Points subtracted.
- You must understand technology and dingtalk, otherwise your mystification in conversation might slow the programmers down. 200 points sub-sub-subtracted and get away from our team!
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